Showing posts with label The Card Catalogue. Show all posts
Showing posts with label The Card Catalogue. Show all posts

Wednesday, 11 April 2012


Most of you might not remember my attempts to launch The Card Catalogue two years ago. I had too many other projects on the go that I wasn't able to focus on it. Now that I only have one main project, that being my 4 month old son, I'm still unable to sit down and figure out what the CC will actually consist of and look like. Still, I think about it often (in the waking hours of the early morning during nursing) and hope to get a chance to flesh it out and finally put it in the pop-up shop. Last week, however, I got some time to myself, pulled out one of the plates designed for the CC and printed. It was only a small batch of cards but I think it's important for me to get on the press when both the moment and the will strikes. I'm still trying to find a good balance of being a new mom ,a small business owner, and someone who just loves and wants to print. I really don't make it a habit of saying that I'll do something and then don't. So this is my way of keeping tabs on myself and carving out the CC at the same tme.

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Friday, 7 January 2011

bits and pieces

The Card Catalogue preview

Things have been a little still with the blog lately and that's okay. Because behind the scenes it's been quite busy. Since the website relaunch I've been fielding emails about workshops, press troubleshooting, and inquiries. And in between designing wedding invitations suites, I've been writing a piece for an online magazine (which I'll share with you on a later date). It's a good thing to be this active in the work and I can't wait to roll up my sleeves to just print.

Above is a small preview of what's been in the back of mind since last year. These were printed late last summer and I'm really hoping I can revive The Card Catalogue soon. I've tried not to talk about it much here because, frankly, not a whole lot can be said about it.With all of the custom work I'm (happy about) taking on, my personal work is being set aside for now. But I'm keeping it very close to me. The upside to delaying a beloved project is that the more time I spend thinking about it, the more it will evolve and (hopefully) crystallize.

Chris and I want to thank everyone who commented, tweeted, emailed and left messages about the new snap + tumble website. The redesign was long overdue.

It was a snowy wonderland in Toronto last night and for some reason it made my thoughts turn to hot yoga. I may try it for the first time soon. We'll see how it goes.

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Wednesday, 13 October 2010

monthly subscription update


You guys are so good about keeping me on my toes about the letterpress subscription. With all of the custom work and the new press moving in, I haven't set aside the time to focus on the monthly subscription. But now that things have slowed down, I'm able to give you an update.

The subscription has gone through so many transformation behind the scenes. It started off as lootbags but with your comments and my own personal preference it became clear that most wanted to know exactly what they were purchasing. Fair enough.

The second idea that took off was based on much feedback from people who buy letterpress cards with the intent of giving it to someone. But they never actually do and end up keeping the card for themselves because they liked it so much. I'm guilty of doing the very same thing. So to address this, I was going to include one card and one art print based on the same design each month. The card would go to the intended recipient and the art print would be yours to keep. All systems go with a name, a wordmark and I even started the designs. I sat with it for a month or two, and wondered if customers might prefer to have something that could double as a card and an art print.

Finally, I decided that the letterpress subscription will consist of useful, correspondence cards featuring limited edition designs. I'm happy to announce that this collection is called The Card Catalogue. The only thing up in the air now is whether it will be two cards a month, or one card and one postcard.

Thanks for your patience everyone.